Encyclopaedia of brand equity management / edited by Muhammad Mohsin.

Management is a multidimensional discipline. A modern business chief executive needs a strong vision, energy and drive, in order to push and pull teams and the organisation forward. A strong and effectively communicated vision can prove to be impressive, stimulating and attractive for others and it...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Contributors: Mohsin, Muhammad
Format: Electronic eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2009.
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Local Note:ProQuest Ebook Central