Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organ...
Saved in:
| Online Access: |
Full text (Emerson users only) |
|---|---|
| Main Author: | |
| Contributors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2013.
|
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Internet
Full text (Emerson users only)EBooks
| Call Number: |
ProQuest
|
|---|---|
| ProQuest | Intellectual item |