Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the comp...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Fisher-Buttinger, Claudia
Contributors: Vallaster, Christine, 1971-
Format: Electronic eBook
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
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Local Note:ProQuest Ebook Central