Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies.

Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies.

A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Yout...

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Main Authors: Breiner, Heather (Author), Parker, Lynn (Author), Olson, Steve, 1956- (Author)
Corporate Contributors: Institute of Medicine (U.S.). Standing Committee on Childhood Obesity Prevention, New Challenges and Opportunities in Food Marketing to Children and Youth (Workshop)
Format: Electronic Conference Proceeding eBook
Language:English
Published: Washington, D.C. : National Academies Press, [2013]
Subjects:
Child consumers.
Advertising and children.
Advertising and youth.
Target marketing.
Food industry and trade.
Obesity in children > Prevention.
Children.
Child
Obesity > prevention & control
Advertising
Feeding Behavior > psychology
Food Industry > ethics
Food Preferences > psychology
children (people by age group)
advertising.
United States
Genre/Form:Congress
proceedings (reports)
Conference papers and proceedings.
Local Note:ProQuest Ebook Central
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