Touch : building your brand in the experience economy / Jörg Dietzel.
From online to offline, events to Instagram: Experiences matter. Consumer Researchers have called experiences ""the new luxury"". So what does that mean for brands, established or new? How do you create a seamless brand experience across all touchpoints, one that transforms custo...
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| Format: | Electronic eBook |
| Language: | English |
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Singapore :
Marshall Cavendish Business,
[2020]
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| Local Note: | ProQuest Ebook Central |
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| ProQuest | Intellectual item |