Innovation and creativity in SMEs : Challenges, Evolutions and Prospects / Claudine Gay, Bérangère L. Szostak.
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London : Hoboken :
ISTE, Ltd. ; John Wiley & Sons, Incorporated,
2019.
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| Series: | Innovation, entrepreneurship, management series. Smart innovation set ;
v. 21. |
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| Local Note: | ProQuest Ebook Central |
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ProQuest
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| ProQuest | Intellectual item |