Rational ritual : culture, coordination, and common knowledge / Michael Suk-Young Chwe ; with a new afterword by the author.

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Chwe, Michael Suk-Young, 1965- (Author)
Format: Electronic eBook
Language:English
Published: Princeton University Press, 2013.
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Local Note:ProQuest Ebook Central