Issues of representation and qualitative marketing research / guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens.
Over the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers' att...
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| Contributors: | , , |
| Format: | Electronic eBook |
| Language: | English |
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Bradford, England :
Emerald Group Pub.,
©2003.
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| Series: | Qualitative market research ;
v. 6, no. 3. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| ProQuest | Intellectual item |