How global brands compete / by Douglas B. Holt, John A. Quelch, and Earl L. Taylor.
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Main Author: | |
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Contributors: | , |
Format: | Book |
Language: | English |
Published: |
[Boston, Mass.] :
[Harvard Business School Publishing],
[2004]
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Item Description: | "Reprint R0409D" -- t.p. |
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Physical Description: | 9 pages : illustrations ; 29 cm |
Bibliography: | Includes bibliographical references. |