How global brands compete / by Douglas B. Holt, John A. Quelch, and Earl L. Taylor.

Saved in:
Bibliographic Details
Main Author: Holt, Douglas B.
Contributors: Quelch, John A., Taylor, Earl L.
Format: Book
Language:English
Published: [Boston, Mass.] : [Harvard Business School Publishing], [2004]
Subjects:
Description
Item Description:"Reprint R0409D" -- t.p.
Physical Description:9 pages : illustrations ; 29 cm
Bibliography:Includes bibliographical references.