How global brands compete / by Douglas B. Holt, John A. Quelch, and Earl L. Taylor.

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Bibliographic Details
Main Author:	Holt, Douglas B.
Contributors:	Quelch, John A., Taylor, Earl L.
Format:	Book
Language:	English
Published:	[Boston, Mass.] : [Harvard Business School Publishing], [2004]
Subjects:	Brand name products. Branding (Marketing) > Management. Advertising > Brand name products.

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Holdings details from Main Stacks
Call Number:	HD69.B7 H65 2004
HD69.B7 H65 2004	Available