The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

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Bibliographic Details
Main Author:	Hollis, Nigel
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2008.
Subjects:	Brand name products. Branding (Marketing)

Main Stacks

Holdings details from Main Stacks
Call Number:	HD69.B7 H646 2008
HD69.B7 H646 2008	Available Place hold