Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
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| Format: | Conference Proceeding Book |
| Language: | English |
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New York :
Random House,
[2007]
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| Local Note: | WIT BNA TOC 200804 jea. Wheelock: donated to the Wheelock College Library by Kevin Carroll, keynote speaker at the 2013 International Conference on children, youth & families. |
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| Call Number: |
HM1033 .H43 2007
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| HM1033 .H43 2007 | Available |