Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Contributors:	Allen, Chris T., Semenik, Richard J.
Format:	Book
Language:	English
Published:	Mason, Ohio : Thomson/South-Western, [2006]
Edition:	4th ed.
Subjects:	Advertising. Advertising media planning.

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Holdings details from Main Stacks
Call Number:	HF5821 .O34 2006
HF5821 .O34 2006	Available