Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

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Bibliographic Details
Main Author:	Roberts, Kevin, 1949-
Format:	Book
Language:	English
Published:	New York, N.Y. : PowerHouse Books, 2004.
Edition:	1st ed.
Subjects:	Branding (Marketing) Brand name products > Forecasting. Advertising > Brand name products. Trademarks.

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Holdings details from Main Stacks
Call Number:	HD69.B7 R63 2004
HD69.B7 R63 2004	Available