Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.

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Bibliographic Details
Main Author:	Schultz, Don E.
Contributors:	Schultz, Heidi F.
Format:	Book
Language:	English
Published:	Mason, Ohio : South-Western/Thomson Learning, [2004]
Subjects:	Brand name products. Product management.

Main Stacks

Holdings details from Main Stacks
Call Number:	HD69.B7 S364 2004
HD69.B7 S364 2004	Available