Stereotyping the model minority : a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others / Dennis J. Ganahl, Liang Ge and Kwangok Kim.
"This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age".
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| Format: | Manuscript Book |
| Language: | English |
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| 005 | 20230112210200.0 | ||
| 008 | 031217s2003 xx rab 000 0 eng d | ||
| 035 | |a (OCoLC)373905913 | ||
| 040 | |a ECL |c ECL |d UtOrBLW | ||
| 049 | |a ECLL | ||
| 050 | 4 | |a HF6146.T42 |b G36 2003 | |
| 100 | 1 | |a Ganahl, Dennis J. | |
| 245 | 1 | 0 | |a Stereotyping the model minority : |b a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others / |c Dennis J. Ganahl, Liang Ge and Kwangok Kim. |
| 264 | 0 | |a [Place of publication not identified] : |b [publisher not identified], |c 2003. | |
| 300 | |a 23 leaves ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a A paper presented to the Advertising Division of the AEJMC (Association for Education in Journalism and Mass Communication), Kansas City, Missouri, July 2003. | ||
| 520 | |a "This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age". | ||
| 533 | |a Photocopy, |d [2003] | ||
| 595 | |a OCLC Reclamation ECLBatch3_in_part4.mrc 20090619 pmh. | ||
| 650 | 0 | |a Television advertising. |0 sh 85133481 | |
| 650 | 0 | |a Minorities in advertising. |0 sh 93009132 | |
| 650 | 0 | |a Advertising |x Social aspects. |0 sh 85001172 | |
| 700 | 1 | |a Ge, Liang. |0 n 88159088 | |
| 700 | 1 | |a Kim, Kwang-ŏk. |0 n 82269473 | |
| 951 | |a 725772 | ||
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| 952 | f | f | |p Can circulate |a Emerson College |b Main Campus |c Emerson College Library |d Main Stacks |t 0 |e HF6146.T42 G36 2003 |h Library of Congress classification |i Book |m 0113502713903 |