Stereotyping the model minority : a longitudinal analysis of U.S. primetime network commercials, comparing Asian female and male characters to themselves and others / Dennis J. Ganahl, Liang Ge and Kwangok Kim.
"This longitudinal analysis of primetime network commercials examined how Asians were portrayed in U.S. television commercials. Comparison analyses of all Asian females to Asian males were made for numerical representation, acting roles, products and age".
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| Format: | Manuscript Book |
| Language: | English |
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| Call Number: |
HF6146.T42 G36 2003
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| HF6146.T42 G36 2003 | Available |