Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker.

Brand asset management : driving profitable growth through your brands / Scott M. Davis ; foreword by David A. Aaker.

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Bibliographic Details
Main Author: Davis, Scott M., 1964-
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2002]
Edition:First [i.e. second] edition.
Series:Jossey-Bass business & management series.
Subjects:
Brand name products.
Product management.
Brand name products > United States.
Product management > United States.
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Call Number: HD69.B7 D38 2002
HD69.B7 D38 2002 Available

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