Uncover the hidden power of television programming : --and get the most from your advertising budget / Kevin J. Clancy, David W. Lloyd.

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Bibliographic Details
Main Author:	Clancy, Kevin J., 1942-
Contributors:	Lloyd, David W., 1949-
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [1999]
Subjects:	Television advertising > United States. Television broadcasting > United States. Television viewers > United States.

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Holdings details from Main Stacks
Call Number:	HF6146.T42 C49 1999
HF6146.T42 C49 1999	Available