Advertising campaign strategy : a guide to marketing communication plans / Donald Parente [and others].
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| Contributors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
[1996]
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| Series: | Dryden Press series in marketing.
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| Subjects: |
Main Stacks
| Call Number: |
HF5837 .A38 1996
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|---|---|
| HF5837 .A38 1996 | Available |