Defining advertising goals for measured advertising results / by Solomon Dutka ; original edition by Russell Colley.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
ANA,
1993.
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| Edition: | [Second edition]. |
| Subjects: | |
| Local Note: | ECL N/oclc Date rec'd: 3/15/94 |
Main Stacks
| Call Number: |
HF5821 .D89 1993
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| HF5821 .D89 1993 | Available |