Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Random House,
[2007]
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| Subjects: | |
| Genre/Form: | Electronic books. |
Internet
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