Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz.
Saved in:
| Contributors: | , |
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| Corporate Contributors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
American Marketing Association,
1985.
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| Series: | AMA proceedings series.
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| Subjects: |
MARC
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| 050 | 0 | 0 | |a HF5415.123 |b .M37 1985 |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 245 | 0 | 0 | |a Marketing communications : |b theory and research / |c editors, Michael J. Houston, Richard J. Lutz. |
| 264 | 1 | |a Chicago, Ill. : |b American Marketing Association, |c 1985. | |
| 300 | |a xiv, 220 pages : |b illustrations ; |c 28 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a AMA proceedings series | |
| 500 | |a Proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz., which was sponsored by the AMA's Marketing Education Division. | ||
| 504 | |a Includes bibliographies. | ||
| 595 | |a OCLC Reclamation ECLBatch1_in_part1.mrc 20090619 pmh. | ||
| 650 | 0 | |a Communication in marketing |v Congresses. |0 sh 85029077 | |
| 700 | 1 | |a Houston, Michael J. |0 n 85000950 | |
| 700 | 1 | |a Lutz, Richard John, |d 1947- |0 n 80157371 | |
| 710 | 2 | |a American Marketing Association. |b Educators' Conference |d (1985 : |c Phoenix, Ariz.) |0 n 83168127 | |
| 710 | 2 | |a American Marketing Association. |b Marketing Education Division. |0 n 83130325 | |
| 830 | 0 | |a AMA proceedings series. |0 n 84717923 | |
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| 952 | f | f | |p Can circulate |a Emerson College |b Main Campus |c Emerson College Library |d Main Stacks |t 0 |e HF5415.123 .M37 1985 |h Library of Congress classification |i Book |m 0113502024467 |