Marketing communications : theory and research / editors, Michael J. Houston, Richard J. Lutz.

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Bibliographic Details
Contributors:	Houston, Michael J., Lutz, Richard John, 1947-
Corporate Contributors:	American Marketing Association. Educators' Conference, American Marketing Association. Marketing Education Division
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, 1985.
Series:	AMA proceedings series.
Subjects:	Communication in marketing > Congresses.

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Holdings details from Main Stacks
Call Number:	HF5415.123 .M37 1985
HF5415.123 .M37 1985	Available