Focus group interviews : a reader / [edited by] Thomas J. Hayes, Carol B. Tatham.

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Bibliographic Details
Contributors:	Hayes, Thomas J., Tatham, Carol B.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1989]
Edition:	Second edition.
Subjects:	Interviewing in marketing research. Focus groups.

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Holdings details from Main Stacks
Call Number:	HF5415.2 .F63 1989
HF5415.2 .F63 1989	Available