The creative economy : how people make money from ideas / John Howkins.

"Creativity is fun. It is also the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this [update], John Howkins shows what creativity is,...

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Bibliographic Details
Main Author: Howkins, John, 1945- (Author)
Format: Book
Language:English
Published: London : Penguin Books, 2013.
Edition:Second edition.
Subjects:

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245 1 4 |a The creative economy :  |b how people make money from ideas /  |c John Howkins. 
250 |a Second edition. 
264 1 |a London :  |b Penguin Books,  |c 2013. 
300 |a xii, 280 pages ;  |c 20 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Originally published: London: Allen Lane, 2001. 
504 |a Includes bibliographical references (pages 251-257) and index. 
505 0 0 |g 1  |t When Ores Walked Across Oxford Circus  |g 1 --  |g 2  |t The Tripod  |g 11 --  |g 3  |t The First Talent  |g 18 --  |g 4  |t Where Ideas Take Root  |g 31 --  |g 5  |t Managing Ideas  |g 45 --  |g 6  |t Owning Ideas  |g 78 --  |g 7  |t Search, Learn, Mix and Share  |g 125 --  |g 8  |t Heartlands: Art, Design, Media and Innovation  |g 145 --  |g 9  |t Cities: The Spaces In-between  |g 209 --  |g 10  |t My Brain, My Asset  |g 226. 
520 |a "Creativity is fun. It is also the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this [update], John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. ..."--Back cover. 
650 0 |a Creative ability in business.  |0 sh 85033838  
650 0 |a New products  |x Management.  |0 sh2008108408 
650 0 |a Intellectual property.  |0 sh 85067167  
650 0 |a Technological innovations  |x Management.  |0 sh2008112644 
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