The creative economy : how people make money from ideas / John Howkins.
"Creativity is fun. It is also the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this [update], John Howkins shows what creativity is,...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
London :
Penguin Books,
2013.
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Edition: | Second edition. |
Subjects: |
MARC
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100 | 1 | |a Howkins, John, |d 1945- |e author. |0 n 81035618 | |
245 | 1 | 4 | |a The creative economy : |b how people make money from ideas / |c John Howkins. |
250 | |a Second edition. | ||
264 | 1 | |a London : |b Penguin Books, |c 2013. | |
300 | |a xii, 280 pages ; |c 20 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
500 | |a Originally published: London: Allen Lane, 2001. | ||
504 | |a Includes bibliographical references (pages 251-257) and index. | ||
505 | 0 | 0 | |g 1 |t When Ores Walked Across Oxford Circus |g 1 -- |g 2 |t The Tripod |g 11 -- |g 3 |t The First Talent |g 18 -- |g 4 |t Where Ideas Take Root |g 31 -- |g 5 |t Managing Ideas |g 45 -- |g 6 |t Owning Ideas |g 78 -- |g 7 |t Search, Learn, Mix and Share |g 125 -- |g 8 |t Heartlands: Art, Design, Media and Innovation |g 145 -- |g 9 |t Cities: The Spaces In-between |g 209 -- |g 10 |t My Brain, My Asset |g 226. |
520 | |a "Creativity is fun. It is also the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this [update], John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. ..."--Back cover. | ||
650 | 0 | |a Creative ability in business. |0 sh 85033838 | |
650 | 0 | |a New products |x Management. |0 sh2008108408 | |
650 | 0 | |a Intellectual property. |0 sh 85067167 | |
650 | 0 | |a Technological innovations |x Management. |0 sh2008112644 | |
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952 | f | f | |p Can circulate |a Emerson College |b Main Campus |c Emerson College Library |d Main Stacks |t 0 |e HD53 .H69 2013 |h Library of Congress classification |i Book |m 0113503223175 |