Advertising account planning : planning and managing an imc campaign / by Larry D. Kelley and Donald W. Jugenheimer.

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Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Contributors: Jugenheimer, Donald W.
Format: Book
Language:English
Published: Armonk, New York : M.E. Sharpe, Inc., [2015]
Edition:Third Edition.
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Technical Services - Ask at Service Desk

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Call Number: HF5823 .K344 2015
Notes: Damaged 9-10-2020
HF5823 .K344 2015 Restricted