Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.

Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...

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Bibliographic Details
Main Author: Shankar, Shalini, 1972- (Author)
Format: Electronic eBook
Language:English
Published: Durham ; London : Duke University Press, 2015.
Subjects:
Advertising > Social aspects > United States.
Asian American consumers > United States.
Asian Americans > Race identity > United States.
Stereotypes (Social psychology) in advertising > United States.
Advertising agencies > United States.
Minorities in advertising > United States.
Electronic books.
Local Note:Ebook Library
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Call Number: HF5813.U6 S53 2015
HF5813.U6 S53 2015 Available Place hold

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