Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Durham ; London :
Duke University Press,
2015.
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Subjects: | |
Local Note: | Ebook Library |
Main Stacks
Call Number: |
HF5813.U6 S53 2015
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HF5813.U6 S53 2015 | Available Place hold |