Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.
"Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He co...
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
[2014]
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| Edition: | Third edition. |
| Subjects: |
Main Stacks
| Call Number: |
P91.3 .B385 2014
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| P91.3 .B385 2014 | Available |