The brand relationship spectrum : the key to the brand architecture challenge / David A. Aaker, Erich A. Joachimsthaler.

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Bibliographic Details
Main Author:	Aaker, David A.
Contributors:	Joachimsthaler, Erich, 1956-
Format:	Book
Language:	English
Published:	California : Regents of the University of California, [2000]
Subjects:	Brand name products > United States > Management.

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Holdings details from Main Stacks
Call Number:	HD69.B7 A215 2000
HD69.B7 A215 2000	Available