Brand Atlas : Branding intelligence made visible / Alina Wheeler and Joel Katz.
"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2011.
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| Subjects: |
Main Stacks
| Call Number: |
HD69.B7 W43 2011
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| HD69.B7 W43 2011 | Available |