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  1. 1
    The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins.

    The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins. by Higgins, Denis

    Published 1987
    “…NTC Business Books,…”
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  2. 2
    Children's television : the art, the business, and how it works / Cy Schneider ; foreword by Fred Silverman.

    Children's television : the art, the business, and how it works / Cy Schneider ; foreword by Fred Silverman. by Schneider, Cy

    Published 1987
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  3. 3
    Successful direct marketing methods / Bob Stone.

    Successful direct marketing methods / Bob Stone. by Stone, Bob, 1918-2007

    Published 1988
    “…NTC Business Books,…”
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  4. 4
    How to produce effective TV commercials / Hooper White.

    How to produce effective TV commercials / Hooper White. by White, Hooper

    Published 1986
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  5. 5
    Best sales promotions : 6th volume / by William A. Robinson ; Lynne Lamb Carmack, executive editor.

    Best sales promotions : 6th volume / by William A. Robinson ; Lynne Lamb Carmack, executive editor. by Robinson, William A., 1926-

    Published 1987
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  6. 6
    Media math : basic techniques of media evaluation / Robert W. Hall.

    Media math : basic techniques of media evaluation / Robert W. Hall. by Hall, Robert W. (Robert William), 1939-

    Published 1987
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  7. 7
    Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / Jim Kobs.

    Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / Jim Kobs. by Kobs, Jim

    Published 1979
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  8. 8
    Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman.

    Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman. by Goldman, Jordan

    Published 1984
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  9. 9
    Successful telemarketing : opportunities and techniques for increasing sales and profits / Bob Stone, John Wyman.

    Successful telemarketing : opportunities and techniques for increasing sales and profits / Bob Stone, John Wyman. by Stone, Bob, 1918-2007

    Published 1986
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  10. 10
    Sales promotion essentials / Don E. Schultz and William A. Robinson.

    Sales promotion essentials / Don E. Schultz and William A. Robinson. by Schultz, Don E.

    Published 1982
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  11. 11
    Advertising age : the principles of advertising at work / [compiled by] Esther Thorson.

    Advertising age : the principles of advertising at work / [compiled by] Esther Thorson. by Thorson, Esther

    Published 1989
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  12. 12
    How to create effective TV commercials / Huntley Baldwin.

    How to create effective TV commercials / Huntley Baldwin. by Baldwin, Huntley

    Published 1989
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  13. 13
    The complete travel marketing handbook : 37 industry experts share their secrets / [edited by] Andrew Vladimir.

    The complete travel marketing handbook : 37 industry experts share their secrets / [edited by] Andrew Vladimir.

    Published 1988
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  14. 14
    Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

    Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. by Barban, Arnold M.

    Published 1987
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  15. 15
    Radio advertising : the authoritative handbook / Bob Schulberg.

    Radio advertising : the authoritative handbook / Bob Schulberg. by Schulberg, Bob

    Published 1989
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  16. 16
    How to be an effective speaker / Cristina Stuart.

    How to be an effective speaker / Cristina Stuart. by Stuart, Cristina

    Published 1989
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  17. 17
    Handbook for memo writing / L. Sue Baugh.

    Handbook for memo writing / L. Sue Baugh. by Baugh, L. Sue

    Published 1990
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  18. 18
    Strategic media planning / Kent M. Lancaster, Helen E. Katz.

    Strategic media planning / Kent M. Lancaster, Helen E. Katz. by Lancaster, Kent M.

    Published 1989
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  19. 19
    The advertising portfolio : creating an effective presentation of your work / Ann Marie Barry.

    The advertising portfolio : creating an effective presentation of your work / Ann Marie Barry. by Barry, Ann Marie

    Published 1990
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  20. 20
    How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

    How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by Hiebing, Roman G.

    Published 1990
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