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81
SiteSpecific / Alison Berkley and John Barabino.
Published 1996“…Harvard Business School Publishing,…”
Book Chapter -
82
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83
Acer incorporated / Robert H. Hayes.
Published 1993“…Harvard Business School Publishing,…”
Book Chapter -
84
@hoc : leveraging Israeli technology in the United States / William J. Coughlin.
Published 2001“…Harvard Business School Publishing,…”
Book Chapter -
85
Nutrasweet in China (A) / Carin-Isable Knoop.
Published 1996“…Harvard Business School Publishing,…”
Book Chapter -
86
Exporting american culture / Jerry Useem.
Published 1999“…Harvard Business School Publishing,…”
Book Chapter -
87
Brazil : embracing globalization? / Laura Alfaro.
Published 2002“…Harvard Business School Publishing,…”
Book Chapter -
88
Siemens corporation (B) : corporate advertising for 1996 / Norman Klein and Stephen A. Greyser.
Published 1996“…Harvard Business School Publishing,…”
Book Chapter -
89
Editora Abril S.A. / Perry L. Fagan.
Published 2001“…Harvard Business School Publishing,…”
Book Chapter -
90
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91
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92
Cafe de Colombia / Rohit Deshpande.
Published 2002“…Harvard Business School Publishing,…”
Book Chapter -
93
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94
The buzz on buzz / by Renee Dye.
Published 2001“…Harvard Business School Publishing,…”
Book Chapter -
95
Siemens corporation (A) : corporate advertising for 1992 / Norman Klein and Stephen A. Greyser.
Published 1996“…Harvard Business School Publishing,…”
Book Chapter -
96
Woolworths South Africa / David Yoffie and Anthony St. George ; with the assistance of Greg Bisset.
Published 1998“…Harvard Business School Publishing,…”
Book Chapter -
97
Eddie Bauer, Inc. / Ann K. Leamon.
Published 2000“…Harvard Business School Publishing,…”
Book Chapter -
98
P&G and everyday low prices / Nancy Langford.
Published 1994“…Harvard Business School Publishing,…”
Book Chapter -
99
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100
Becton Dickinson & company : Vacutainer systems division (condensed) / Frank Cespedes and V. Kasturi Rangan.
Published 2000“…Harvard Business School Publishing,…”
Book Chapter