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  1. 41
    The Swatch group : on internet time / Cate Reavis.

    The Swatch group : on internet time / Cate Reavis. by Reavis, Cate

    Published 2000
    “…Harvard Business School Publishing,…”
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  2. 42
    Consumer behavior exercise : (C) / John Deighton and Susan Fournier.

    Consumer behavior exercise : (C) / John Deighton and Susan Fournier. by Deighton, John

    Published 1997
    “…Harvard Business School Publishing,…”
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  3. 43
    DJF Farms 1996 / David Ehlis.

    DJF Farms 1996 / David Ehlis. by Ehlis, David

    Published 1997
    “…Harvard Business School Publishing,…”
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  4. 44
    Eckerd Corporation / John C. Kelleher.

    Eckerd Corporation / John C. Kelleher. by Kelleher, John C.

    Published 2000
    “…Harvard Business School Publishing,…”
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  5. 45
    Montecito State College / Christopher H. Lovelock.

    Montecito State College / Christopher H. Lovelock. by Lovelock, Christopher H.

    Published 1992
    “…Harvard Business School Publishing,…”
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  6. 46
    Freeport studio / James Weber and Rajiv Lal.

    Freeport studio / James Weber and Rajiv Lal. by Weber, James

    Published 2000
    “…Harvard Business School Publishing,…”
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  7. 47
    Launching the BMW Z3 roadster / Susan Fournier and Robert J. Dolan.

    Launching the BMW Z3 roadster / Susan Fournier and Robert J. Dolan. by Fournier, Susan

    Published 1997
    “…Harvard Business School Publishing,…”
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  8. 48
    Compaq computer : consumer notebook group / Ann K. Leamon.

    Compaq computer : consumer notebook group / Ann K. Leamon. by Leamon, Ann

    Published 1999
    “…Harvard Business School Publishing,…”
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  9. 49
    First USA and internet marketing / Amy H. Nelson.

    First USA and internet marketing / Amy H. Nelson. by Nelson, Amy H.

    Published 2001
    “…Harvard Business School Publishing,…”
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  10. 50
    Snapple / John Deighton.

    Snapple / John Deighton. by Deighton, John

    Published 1999
    “…Harvard Business School Publishing,…”
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  11. 51
    Brand report card exercise / Elizabeth Bornheimer.

    Brand report card exercise / Elizabeth Bornheimer. by Bornheimer, Elizabeth

    Published 2000
    “…Harvard Business School Publishing,…”
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  12. 52
    WFNX-101.7 FM and Boston's radio wars / Brad Mindich.

    WFNX-101.7 FM and Boston's radio wars / Brad Mindich. by Mindich, Brad

    Published 1999
    “…Harvard Business School Publishing,…”
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  13. 53
    Compaq computer : focus groups / Ann K. Leamon.

    Compaq computer : focus groups / Ann K. Leamon. by Leamon, Ann

    Published 2000
    “…Harvard Business School Publishing,…”
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  14. 54
    Sustaining value / Robert Dolan.

    Sustaining value / Robert Dolan. by Dolan, Robert

    Published 2000
    “…Harvard Business School Publishing,…”
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  15. 55
    A crash course in customer relationship management.

    A crash course in customer relationship management.

    Published 2000
    “…Harvard Business School Publishing,…”
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  16. 56
    Pizza Hut, Inc / Patrick J. Kaufmann.

    Pizza Hut, Inc / Patrick J. Kaufmann. by Kaufmann, Patrick J.

    Published 1993
    “…Harvard Business School Publishing,…”
    Book Chapter
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  17. 57
    The strategic use of music in marketing : a selective review / Nancy Puccinelli.

    The strategic use of music in marketing : a selective review / Nancy Puccinelli. by Puccinelli, Nancy

    Published 2001
    “…Harvard Business School Publishing,…”
    Book Chapter
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  18. 58
    Waters chromatography division : U.S. field sales (A) / Shirley M. Spence and Thomas V. Bonoma.

    Waters chromatography division : U.S. field sales (A) / Shirley M. Spence and Thomas V. Bonoma. by Spence, Shirley M.

    Published 1987
    “…Harvard Business School Publishing,…”
    Book Chapter
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  19. 59
    British Airways / John A. Quelch.

    British Airways / John A. Quelch. by Quelch, John A.

    Published 1997
    “…Harvard Business School Publishing,…”
    Book Chapter
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  20. 60
    Xerox corporation : the customer satisfaction program / A.J. Menezes.

    Xerox corporation : the customer satisfaction program / A.J. Menezes. by Menezes, Melvyn A. J.

    Published 1993
    “…Harvard Business School Publishing,…”
    Book Chapter
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