Published 2003
Table of Contents:
“…Chapter 9 -- Networks, Coaxial Cable, Commercialism, and ConcernChapter 10 -- Notre Dame Chooses Commercial TV -- Chapter 11 -- Penn Challenges the NCAA and the Ivy League -- Chapter 12 -- The NCAA Experimental Year -- Chapter 13 -- Networks: The Du Mont Challenge -- Chapter 14 -- Regional Conferences Challenge a National Policy -- Chapter 15 -- TV and the Threat of Professional Football -- Chapter 16 --
Roone Arledge and the Influence of ABC-TV -- Chapter 17 -- Advertising, Image versus Money, and the Beer Hall Incident…”
Call Number:
Loading…
Located:
Loading…
Full text (Emerson users only)
Electronic
eBook