Advertising and the World Wide Web / edited by David W. Schumann, Esther Thorson.

Table of Contents: “…Web advertising's birth and early childhood as viewed in the pages of Advertising age / Esther Thorson, William D. Wells, and Shelley Rogers -- Understanding interactivity of cyberspace advertising / Harper A. …”

Truth : new rules for marketing in a skeptical world / Lynn Upshaw. by Upshaw, Lynn B., 1947-

Full text (Emerson users only)

Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. by Quesenberry, Keith A., 1971-

Table of Contents: “…An overview of social media : The scale and scope of social media : The rise of social media ; The size of social influence : MIni case: Kony 2012 ; Theoretically speaking: interactivity and two-way communication ; Social plan part 1: Discover and explore -- Shifting influences and the decline of push marketing : When push comes to shove ; Mass media to consumer communication : Mini case: Sony Europe ; Theoretically speaking: social presence and media richness ; Social plan part 2: Adding to the noise -- A marketer's point of view: moving from control to engagement : The advertising age is over : Mini case: Queensland tourism ; From interruption to engagement ; Theoretically speaking: the four Ps to the four Cs ; Social plan part 3: Quantifying engagement -- Part II. …”

Messages : the Washington Post media companion / Washington Post Writer's Group.

Table of Contents: “…Murdoch on anti-monoply rule / Eleanor Randolph -- Falwell vs Hustler on the First Amendment / Eleanor Randolph -- Practising law in the advertising age / Ruth Marcus.…”