The birth (and death) of the cool / Ted Gioia.

"It's hard to imagine that 'the cool' could ever go out of style. After all, cool is style. Isn't it? And it may be harder to imagine a world where people no longer aspire to coolness. In this intriguing cultural history, nationally acclaimed author Ted Gioia shows why cool...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Gioia, Ted
Format: Electronic eBook
Language:English
Published: Golden, Colo. : Speck Press, ©2009.
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Local Note:ProQuest Ebook Central