Ground Wars : Personalized Communication in Political Campaigns.
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...
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| Language: | English |
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Princeton :
Princeton University Press,
2012.
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| Local Note: | ProQuest Ebook Central |
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