Marketing leisure. a TV Choice production ; producer/director, Carrie Kirkpatrick.

Marketing leisure. II, The remake! / a TV Choice production ; producer/director, Carrie Kirkpatrick.

Filmed ten years after Marketing Leisure, this program visits the Guildford Spectrum recreation center and examines the ways in which the company's marketing approach changed. The DVD explores the center's use of such marketing tools as the Internet, e-mail, and word of mouth and investiga...

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Contributors: Kirkpatrick, Carrie (Director, Producer)
Corporate Contributor: TV Choice Productions
Format: Electronic Video
Language:English
Published: London, England : TV Choice, 2004.
Series:Academic Video Online
Subjects:
Leisure industry > Great Britain > Marketing.
Recreation centers > England > Guildford > Marketing.
Genre/Form:Documentary films.
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Call Number: Alexander Street Press
Alexander Street Press Intellectual item

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