Race appeal : how candidates invoke race in U.S. political campaigns / Charlton D. McIlwain and Stephen M. Caliendo.

Why, when, and how often candidates use race appeals, and how the electorate responds.

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Authors: McIlwain, Charlton D., 1971- (Author), Caliendo, Stephen M., 1971- (Author)
Format: Electronic eBook
Language:English
Published: Philadelphia : Temple University Press, ©2011.
Subjects:
Local Note:ProQuest Ebook Central
Table of Contents:
  • Producing race appeal : the political ads of white and minority candidates
  • The advantages and disadvantages of deploying racist appeals among black and white voters
  • Neither black nor white : the fruitless appeal to racial authenticity
  • Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans
  • Racializing immigration policy : issue ads in the 2006 election
  • Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news
  • Barack Obama, race-based appeals, and the 2008 presidential election.