Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn.

Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn.

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Contributors: Farrar-Myers, Victoria A. (Editor), Vaughn, Justin S., 1978- (Editor)
Format: Electronic eBook
Language:English
Published: New York : New York University Press, [2015]
Subjects:
Campaign management > Technological innovations > United States > History.
Internet in political campaigns > United States > History.
Political campaigns > Technological innovations > United States > History.
Digital media > United States > History.
Genre/Form:Electronic books
Local Note:ProQuest Ebook Central
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