Transmedia television : new trends in network serial production / by M.J. Clarke.
Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary te...
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| Format: | Electronic eBook |
| Language: | English |
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New York, NY :
The Continuum International Pub. Group Inc,
2012.
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| Local Note: | ProQuest Ebook Central |
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