Transmedia television : new trends in network serial production / by M.J. Clarke.

Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary te...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Main Author: Clarke, M. J. (Michael Jordan), 1979-
Format: Electronic eBook
Language:English
Published: New York, NY : The Continuum International Pub. Group Inc, 2012.
Subjects:
Local Note:ProQuest Ebook Central
Description
Summary:Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split in.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781441144133
1441144137
9780203819104
0203819101
9780415882927
0415882923
9781628928464
1628928468
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