The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor.
"From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs writt...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago ; London :
The University of Chicago Press,
2012.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction : capitalism, consumption, commerce, and music
- Music and advertising in early radio
- The classes and the masses in the 1920s and 1930s
- The Great Depression and the rise of the radio jingle
- Music, mood, and television: the use of emotion in advertising music in the 1950s and 1960s
- The standardization of jingle production in the 1950s and after
- The discovery of youth in the 1960s
- Consumption, corporatization, and youth in the 1980s
- Conquering (the) culture: the changing shape of the cultural industries in the 1990s and after
- New capitalism, creativity, and the new petite bourgeoisie.