Communicator-in-chief : how Barack Obama used new media technology to win the White House / edited by John Allen Hendricks and Robert E. Denton, Jr.
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American presi...
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Full text (Emerson users only) |
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| Contributors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
c2010.
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| Series: | Lexington studies in political communication.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Political campaigns and communicating with the electorate in the twenty-first century / John Allen Hendricks, Robert E. Denton, Jr.
- Gadgets, gismos, and the Web 2.0 election / Jenn Burleson Mackay
- "RT @BarackObama We just made history": Twitter and the 2008 presidential election / Frederic I. Solop
- Who wants to be my friend? Obama, youth. and social networks in the 2008 campaign / Jody C. Baumgartner, Jonathan S. Morris
- My fellow blogging Americans: Weblogs and the race for the White House / Nancy Snow
- Obama and Obama Girl: YouTube, viral videos, and the 2008 presidential campaign / Larry Powell
- E-mail and electoral fortunes: Obama's campaign Internet insurgency / Brandon C. Waite
- Game ON: video games and Obama's race to the White House / Eric E. Otenyo
- Political campaigns in the twenty-first century: implications of new media technology / Melissa M. Smith.