Communicator-in-chief : how Barack Obama used new media technology to win the White House / edited by John Allen Hendricks and Robert E. Denton, Jr.

Communicator-in-chief : how Barack Obama used new media technology to win the White House / edited by John Allen Hendricks and Robert E. Denton, Jr.

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"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American presi...

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Bibliographic Details
Online Access: Full text (Emerson users only)
Contributors: Hendricks, John Allen, Denton, Robert E., Jr
Format: Electronic eBook
Language:English
Published: Lanham : Lexington Books, c2010.
Series:Lexington studies in political communication.
Subjects:
Obama, Barack.
Presidents > United States > Election > 2008.
Political campaigns > United States.
Communication in politics > United States.
Mass media > Political aspects > United States.
Local Note:ProQuest Ebook Central
Description
Summary:"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket.
Physical Description:1 online resource (xvi, 171 p.).
Bibliography:Includes bibliographical references and index.
ISBN:9780739141076
0739141074

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