Mattel's toy recall : the influence of government and corporate media efforts on news coverage / Jooyun Hwang, Spiro Kiousis.
"This study explores the crisis response strategies and issues frames that emerged in government and corporate information subsides during the Mattel Toy Recall. In addition, a total of 107 newspaper stories from the major four newspapers: The New York Times, The Washington Post, The Wall Stre...
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| Format: | Book Chapter |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified],
2008.
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Main Stacks
| Call Number: |
HD49 .H93 2008
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| Available |