The ad bowl scorekeepers : USA today vs. Advertising age / Bonnie Drewniany.
"The management at CareerBuilder is reported to have been so disappointed by a poor showing in the 2007 USA Today Super Bowl Ad Meter that they called for an agency review. The advertising agency subsequently quit. Curiously, the very same campaign that fumbled in the USA Today Ad Meter scored...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified],
2007.
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| Subjects: |
Main Stacks
| Call Number: |
HF6146.T42 D74 2007
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| Available |