Webcasting Worldwide : Business Models of an Emerging Global Medium.
Tackles the delivery of audio and video content via the Web, or webcasting. This work provides a theoretical framework by which to analyze business models of media, and it also examines the business practices of leading webcasters in the world's developed broadband markets.
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis Ltd.,
2006.
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| Series: | LEA's Media Management and Economics Series.
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| Genre/Form: | Electronic books. Electronic books. |
| Local Note: | Ebook Library |
Table of Contents:
- Book Cover; Title; Copyright; Contents; Foreword; Industry Insights; Preface; Contributors; Part I: Worldwide Webcasting Overview: A Framework for Analyzing Business Models of Emerging Media; Chapter 1 Webcasting as an Emerging Global Medium and a Tripartite Framework to Analyze Emerging Media Business Models; Chapter 2 Application of the ACR Framework in a 13-country Study of Leading Webcasters; Part II: Webcasting Business Practices and Dynamics Across North America; Chapter 3 The United States: The Largest Broadband Market in the World; Chapter 4 Webcasting in Canada: The Imbedded Media.
- Part III: Webcasting Business Practices and Dynamics Across EuropeChapter 5 United Kingdom: Webcasting's Biggest Promise in Europe; Chapter 6 The Netherlands: Webcasters in a Public Broadcasting Environment; Chapter 7 Germany: Poised for Dynamic Growth; Chapter 8 Spain: An Emerging Market Still Taking Its First Steps; Chapter 9 Italy: The Fastest Growing Broadband Market in Europe; Chapter 10 Greece: Webcasting Is S.