Brand associations : how brand extensions' evaluations can affect the parent brand image? / by Janaina Miotti.

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Bibliographic Details
Main Author: Miotti, Janaina
Corporate Contributor: Emerson College.
Format: Thesis Book
Language:English
Published: [Place of publication not identified] : [publisher not identified], 2001.
Subjects:
Genre/Form:Emerson thesis

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Call Number: [THESIS] HD69.B7 M56 2001
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